Why Is It Important to Keep Uploading Videos After an Album Release?
The gold era of music videos is now behind the states. MTV doesn't play them anymore, MuchMusic doesn't play them anymore, and even the country stations (who held out the longest) are switching formats.
More than and more than, people are consuming their music on Spotify and Apple Music.
That said, YouTube remains the most popular manner for people to listen to music online. Instagram videos and stories are extremely popular and both use the video medium.
And so, should you be making a music video for every vocal you release?
Some artists all the same do, others are trying dissimilar ways of releasing content.
Music videos are very fourth dimension-intensive, often very costly (especially if you use a videographer), and if they aren't generating results, you may want to give your music video plans a proficient expect.
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Should Y'all Make A Video For Every Song?
In a discussion, no.
I don't think you demand to be making a music video for the sake of making a music video.
If you're making content, I recall you lot demand to empathize why yous are making it, what you're trying to attain with the content. Then, you lot need to make great content and not arrive half-baked.
Making a music video for every song is kind of like posting on social media every day considering you think you're supposed to.
There may have been a fourth dimension when information technology was an effective marketing tool, but it isn't anymore.
The amount of content that already exists in the digital realm is completely overwhelming. You lot can't but make any old music video and put it out expecting to go attending.
You need to exist making music videos that break through the noise. Music videos that work.
What Kind of Music Videos Work?
These days, it takes a pretty special music video to capture my attention. If I were making a video, I would want to make something that was worthy of my own meager attention span.
What makes a video work in today's marketplace?
The Video Offers An Feel I Can't Get From The Recorded Music
This is kind of the point of music videos. They are supposed to offer the viewer a deeper musical experience that enriches the music. Information technology should enrich the music and it should enrich the brand of the artist.
Making a generic music video with a ho-hum story line that pantomimes the lyrics and is cut with shots of the band is not going to piece of work.
Certain, you'll get some views only because y'all put it out, only information technology won't have that "viral" quality and information technology may not get very many repeat viewers either.
You want a music video that people can talk about. That reviewers can review about.
The Video Makes Me Feel Closer To The Band
One of the beautiful things near making music videos now, is that you can make them on a upkeep.
I recently got into a band called Certain Sure from 50.A., considering of their cover video of "This Must Be The Place", a Talking Heads song.
I loved their rendition of it. It kept me interested the whole time and I actually liked the video itself.
It's one shot the whole way through, but they used digital zoom to create cuts. It looks lo-fi and absurd. It also cost them probably… $0? If you already have the means to record yourself, creating a video like this is simple.
And it works, because it gives you an thought about the personalities of the guys in the band. They are adept musicians, have a quirky image, and make fun music.
This was confirmed by their no-budget lyric video for their last single.
I normally detest lyric videos, merely this one is dandy. It looks similar information technology was shot on an iPhone, or maybe a decent camera. The lyrics appear to be written in soap on the sunroof of a automobile.
All the other shots are just funny shots of the guys in the band dancing around playing their instruments.
It absolutely brings you into the band'due south make, it's great content, and information technology toll them very niggling.
The Video Adds To The Art Of The Song
Sometimes, the video is as important a piece of fine art every bit the song itself. Videos tin take a song to a whole new level.
For example, Hozier'southward striking "Take Me to Church building" was already an outstanding song by any measure. Only combined with the video, it's a truthful piece of work of art.
The video brings more depths to the lyrics, which are already poignant.
Hosier's heartbreaking video fabricated headlines around the world and went viral, not because it was funny, but because it was moving.
Making a moving video is not easy (and it'southward usually not cheap), but if you can pull it off it will be extremely rewarding for both you and your fans.
The Video Can Work Well On Social Media
If you can brand a video that is still constructive in a one-minute long Instagram clip, then yous have done something right.
Unfortunately, artsy videos like the Hozier i don't piece of work too when you attempt to cantankerous platforms. Their story line requires a longer amount of fourth dimension to develop and their shots deserve a bigger screen.
But the Sure Sure style, lo-fi videos work well. Fifty-fifty if you simply postal service a footling snippet of the song information technology still gets the indicate across. It shows off the vocal, the brand, and the band.
What Should Y'all Post Instead Of Music Videos?
So, if you're not making a music video for every song, what should you mail service?
At that place are many options that all serve different purposes. Here are some examples:
Mail service Only The Audio With An Image
At minimum, y'all should take the sound for every song available on YouTube with an image attached to it. The prototype can exist annihilation, just information technology's usually fine to just post the album art.
These are good to post, considering y'all tin make a playlist for all of your songs on YouTube, and and then people can listen to the album all the way through on YouTube.
Sometimes, other users create playlists, and they will often utilise these audio videos.
If you're not posting anything else, this is a not bad way to make your music available on YouTube.
Make A Alive Video
In that location are a million ways to make a live video. If you lot have a upkeep, you can go into a studio with professional person videographers and brand something awesome.
You demand to have live video anyways in order to pitch your alive shows to venues and festivals, then this is killing two birds with one rock.
If y'all don't have a upkeep, you tin can make something really lo-fi in your rehearsal space or in an unconventional venue.
You can easily do an acoustic video or even an a cappella video. This is a dandy manner to generate content that will be relevant to long-time fans, because it gives them a new way to enjoy music they already like.
If yous make a live video, I would recommend still having the official audio with an prototype available, in example people just want to hear the studio cut instead of the alive version.
Share Lyric Videos
Lyric videos are a picayune scrap risky in my opinion, merely because I think so many of them are terrible.
That said, they are cheap and easy to make, and you lot can become artistic with them.
If yous are making a lyric video, I would recommend doing something like the Sure Certain video, where you accept the lyrics, but you likewise have other shots of the band.
Just having the lyrics on a screen with designs in the back can be cool, but I think it most ofttimes comes out similar a bad karaoke video.
Do Something Truly Unconventional
I've as well seen bands do other cool things to create video content.
This Christmas, Vulfpeck (my favorite band) made a video for their vocal "Christmas in L.A." that was made upwards entirely of their fans embrace videos. It was astonishing.
I mean, I'm a fiddling biased, because my cover video got featured in their video, simply I simply think information technology was a slap-up piece of content.
It engages fans, information technology shows appreciation for fans, it makes a few fans feel very special, and information technology maintains their epitome.
They also bankrupt it up into three parts on Instagram, and it worked super well.
All around, Vulfpeck are the kings of great lo-fi video content. Watch and learn!
How Many Music Videos Practice You Need To Make Determination
Similar many things in the music industry, creating video content comes downward to what you desire to do. If you want to create a video, go for it. Just brand sure that you lot are because the purpose of the content.
Don't make things that people aren't going to care about. Don't break the banking concern. Just try to make something cool.
And, if you actually can't brand anything cool, and so simply put the official audio on YouTube and call information technology a day!
P.S. Remember though, none of what you've learned volition matter if you don't know how to become your music out there and earn from it. Want to learn how to do that? Then get our free '5 Steps To Profitable Youtube Music Career' ebook emailed direct to you!
Source: https://www.musicindustryhowto.com/should-you-make-a-music-video-for-every-song-you-release-and-why-or-why-not/
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